Have you ever had a day at work where you were constantly put towards a new task as you were ramping up on the current one? It feels jarring at best, and completely frustrating and time-wasting at worst. In recent years, employers at big companies have begun to consider the cost of context-shifting—the time spent re-adjusting your brain to a different task adds up, causes frustration in employees, and thus: loses money. It follows that User Experience on a website works the same way.
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